Which characteristic does DECA associate with the next generation?

The characteristic associated with the next generation that DECA emphasizes is being academically prepared. This means that DECA understands the importance of a strong educational foundation and the role of academic knowledge in preparing students for successful careers in business and marketing. Being academically prepared equips students with critical thinking skills, knowledge of core concepts, and the ability to analyze information, all of which are essential in achieving success in competitive environments.

While other characteristics like being socially media savvy, financially literate, or technologically dependent may describe aspects of the next generation's skills and behaviors, the focus on academic preparedness highlights DECA's commitment to fostering educational achievement as a cornerstone for future leaders in business. This approach aligns with DECA’s mission to prepare emerging leaders and entrepreneurs through its programs and activities, ensuring that students are not only adept in practical skills but also possess a solid academic foundation.