What types of skills does DECA focus on developing in its members?

DECA emphasizes the development of leadership, communication, and career-ready skills to prepare its members for careers in marketing, finance, hospitality, and management. These skills are essential in the business world, where the ability to lead teams, communicate effectively with colleagues and clients, and possess a strong understanding of the professional environment is crucial for success.

Leadership skills enable individuals to motivate and guide others, facilitating a collaborative work environment. Communication skills are vital for conveying ideas clearly, whether in written form or through verbal interactions, which is key in any business setting. Career-ready skills encompass a variety of competencies that are necessary for navigating the workforce, including critical thinking, adaptability, and a strong work ethic.

While technical skills and networking or creative thinking are invaluable in their own right, the holistic focus of DECA on enhancing leadership, communication, and readiness for career challenges provides a well-rounded foundation for members to excel in their future endeavors.