What demographic primarily participates in DECA?

DECA primarily serves high school and college students who are interested in developing their skills in marketing, finance, hospitality, and management. This organization is dedicated to preparing emerging leaders and entrepreneurs in these fields, which aligns with the educational focus of young individuals looking to gain practical experience and knowledge related to their career aspirations. By targeting students at these educational stages, DECA not only promotes personal and professional growth but also fosters interest in business-related careers among youth. This involvement helps students build foundational skills that are valuable in the workforce, while also enabling them to network and compete at various levels across the organization.